Research · Interviews, surveys and the record behind them
Customer research
We interview customers on film, survey people before they buy, and turn what they tell us into product decisions.
ProofResearch spanning 6,200+ co-buyers and co-owners, in all 50 states.
Three of the filmed customer stories, as they appeared on cobuy.io.
My role
Designed the interview method with my co-founder. Ran the shoots. Built the system that keeps, reads and reuses what customers told us.
Results
- Our 2026 study draws on waitlist surveys representing 3,400+ people, plus platform data on thousands of co-buying groups.
- Five national studies since 2021.
- Filmed customer stories, published on cobuy.io, from a structured interview method.
- A permission-granted testimonial library from co-buyers, co-owners and the professionals who serve them, with limits on use recorded.
What it is
Numbers tell you how many. They don’t tell you why two friends bought a house together, or what nearly stopped them.
So we asked. On film, with customers who’d been through it, and in national studies, with thousands of co-buyers and co-owners. We keep what they said, with the permission they gave.
It’s where the product ideas came from.
More proof
- We ask after the value’s been delivered, not before.
- The interviews surfaced the alignment problem years before we built the product for it.
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