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A crowdfunding platform, built in 36 hours

Monetized FintechReal estate2025

When the crowdfunding platforms failed us, I built our own and launched it in 36 hours.

ProofPaid demand with $0 in advertising.

The top of the campaign page, headed "Secure Your $500 Co-ownerOS Pilot Pass Now", with a thank-you banner to supporters and the campaign video

The campaign page on its last day, June 2, 2025.

My role

Designed, built and ran it. The offer, page, copy, email, payments and fulfillment.

Results

  • Built and launched in 36 hours.
  • Sold passes with $0 in advertising.
  • Waitlist emails opened at better than 50%. Segmented sends reached 76% and 82%.

What it is

We planned a crowdfunding campaign. The third-party platforms didn’t work for us. So I built our own presale and had it live in a day and a half.

Screens

The campaign page’s customer stories section, three video stories with names, places and quotes
The campaign page, captured on its last day. Customer stories carried the proof.
The campaign page’s risk calculator, showing a $750,000 home, three co-owners and $350,000 at risk
A calculator on the page showed each visitor what they had at risk.

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