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Product · The publishing platform

cobuy.io

Live Publishing2022 to now

I built our website as a publishing platform, then moved it off Webflow with zero downtime.

ProofTop ten for 400 of 599 tracked keywords in December 2024.

The cobuy.io home page, headed "Co-buy and co-own your home, simplified"

My role

Designed it, built it, and led the migration.

Results

  • Google’s AI Overviews cite our data. ChatGPT lists CoBuy first among co-buying platforms.
  • 210 routes migrated with zero downtime and no rollback.
  • 12,683 links audited, with no unexplained losses.

What it is

A marketing site is usually a brochure. Ours is where the research is published, the tools live, and the press and AI models go to learn what co-buying is.

In 2026 we moved it from Webflow to our own code. Every route, every link, every piece of metadata came across. Nothing went down and nothing was rolled back.

Now publishing is fast and checked. A new data page can be live and indexed the same day.

Screens

The Co-ownership Index page, leading with 31.5%
Data pages. New ones go from idea to live and indexed in under 10 hours.
The CoBuy blog, a grid of articles
The blog. Hundreds of pieces on buying and owning together.
The press and media page, listing featured coverage
Press. Every mention, in one place.
The About page, with photos from CoBuy events
About. 10 years of it.
More proof
  • A 21-gate verification suite. Each gate has to catch a planted failure before it counts.
  • Browser gates for contrast, accessibility and overflow.
  • One gate recomputes 132 mortgage figures on every build.
  • A daily check of the live site.

Related work

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