System
Engineering as distribution
Small, embeddable web apps that turn domain knowledge into useful tools, distribution and research.
ProofLive tools with 20,000+ users, feeding the research that gets cited.
The problem
Most operators ship one tool that ranks slowly and alone, with no proprietary data and no compounding.
The outcome
Embeddable utilities that connect people to products, with the Snapshot collecting proprietary research data.
Engineering is a distribution channel. We ship small embeddable web apps, a co-ownership snapshot, affordability and risk calculators, in days, and they drop into any page in 2 lines of HTML. The tools bring people into the business. The Snapshot collects our own research data; the calculators help people understand their finances and find the next product. 20,000+ people have used them.
It travels to any expert business that can turn its domain knowledge into a useful tool and compound every one into the next.
Related work
All systems