Product · 200+ professionals certified
CoBuy-certified™ Pro
We built the first certification for real estate professionals who serve people buying together, then the network around it.
Proof200+ professionals certified since we started.
My role
Designed the program and the business around it. Built the course, exam and the system that sells it.
Results
- Two generations. First, a hand-picked network of 200+ professionals who served our customers. Now, a paid course and credential any agent can earn.
- The current course has 6 modules and a final exam.
- Built an automated cold-outbound system that sold the annual credential.
What it is
A typical home purchase involves 11 professionals. Most are generalists. Put a group of co-buyers in front of them and the deal gets harder, not easier.
We fixed it with specialization. First we sourced, vetted and trained our own network, and only sent customers to those who performed. Then we turned what we’d learned into a course and a credential any professional can earn.
It’s for agents and lenders who want the co-buying business and want to do it properly.
Screens
Customers
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Their service is invaluable to me as a Realtor because it would be a disservice to my co-buying clients to not address these complicated issues.
Don Koonce, agent partner on the original CoBuy platform
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Their ability to gather information, create options for the client to review, and build consensus with the parties involved is impressive to watch.
Trevor Reese, lending partner on the original CoBuy platform
More proof
- The original network covered agents, lenders, title and escrow, attorneys, CPAs and insurance.
- Every one was hand-selected, interviewed both ways, trained, and held to a service agreement.
- The sales system behind the current credential runs on 1,800+ researched prospect records.
Related work
