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Product · 200+ professionals certified

CoBuy-certified™ Pro

Industry first Monetized Live Real estateEducation2017 to now

We built the first certification for real estate professionals who serve people buying together, then the network around it.

Proof200+ professionals certified since we started.

The CoBuy-certified Pro badge above the words "Real estate professionals trained in co-buying"

My role

Designed the program and the business around it. Built the course, exam and the system that sells it.

Results

  • Two generations. First, a hand-picked network of 200+ professionals who served our customers. Now, a paid course and credential any agent can earn.
  • The current course has 6 modules and a final exam.
  • Built an automated cold-outbound system that sold the annual credential.

What it is

A typical home purchase involves 11 professionals. Most are generalists. Put a group of co-buyers in front of them and the deal gets harder, not easier.

We fixed it with specialization. First we sourced, vetted and trained our own network, and only sent customers to those who performed. Then we turned what we’d learned into a course and a credential any professional can earn.

It’s for agents and lenders who want the co-buying business and want to do it properly.

Screens

The CoBuy-certified Pro seal beside the words "Real estate professionals specialized in co-buying and co-ownership"
The credential. Earned by passing the course and the exam.

Customers

More proof
  • The original network covered agents, lenders, title and escrow, attorneys, CPAs and insurance.
  • Every one was hand-selected, interviewed both ways, trained, and held to a service agreement.
  • The sales system behind the current credential runs on 1,800+ researched prospect records.

Related work

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