System
IP protection engine
Monitor the web for misuse of our work, preserve the evidence, and hold the standing to act.
ProofCatches commercial reuse of our research, from solo resellers to industry heavyweights, with the standing to act.
The problem
Our brand, data, and research get reused, rebranded, and resold, and most of it we never see, let alone stop.
The outcome
A standing system that catches misuse at the source, keeps the evidence, and gives us the footing to act on it.
In the age of AI, the assets that hold their value are the ones that can’t be faked: brand, network, and the intellectual property built on years of real work. Proprietary data, original research, the numbers no one else has. And an asset that can’t be defended stops being one.
This is the system that defends it. Agents and alerts watch the open web and social for our name, our domain, our data, and the variations, so misuse surfaces to the whole team instead of to whoever happens to spot it. Each instance is cataloged and timestamped in one place, so we know the scale and timing instead of guessing. Underneath sits the unglamorous part most skip: securing the rights that give us standing, and a prescribed response, so it gets handled instead of stewed over.
It isn’t about being litigious. It’s about not leaving the most durable thing we own undefended. The system catches reuse of our research across the web, from solo resellers to national organizations, with the evidence and the standing to act already in place. Commercial misuse is a licensing matter, not a courtesy.
It travels to any research-led company, category creator, or brand sitting on proprietary data and a following, anyone whose work is worth taking and therefore worth defending.
More on the thinking: It’s your work. Protect it.